Directly Reports to: Head of Sales and Marketing
Direct Supervision: N/A
Broad function:
The Sales and Marketing Coordinator plays a pivotal role in supporting the sales and marketing team by coordinating and implementing various activities to drive revenue growth and enhance brand awareness. This position requires a combination of organizational, communication, and analytical skills to ensure the seamless execution of sales and marketing strategies.
Primary duties and responsibilities:
Coordinate Sales and Marketing Activities
- Collaborate with sales and marketing teams to plan and execute campaigns, promotions, and events
- Assist in the development and implementation of marketing strategies to achieve business goals
Administrative Support
- Manage and maintain CRM (Customer Relationship Management) systems to ensure accurate and up-to-date information
- Prepare and distribute sales and marketing materials, reports, and presentations
- Coordinate and schedule meetings, appointments, and travel arrangements for the sales and marketing teams.
Communication and Correspondence
- Respond to customer inquiries in the sales inbox and ensure all emails are responded to by Reservations and the sales team.
- Liaise with internal and external stakeholders to gather and disseminate relevant information
Loyalty Program
- Develop and manage the Enashipai Loyalty program including awarding of points, redemption and generating weekly/monthly reports.
Market Research
- Conduct market research to identify trends, competitor activities, and potential opportunities.
- Provide insights and recommendations based on research findings to enhance marketing strategies.
Sales Support
- Handle the Naivasha market segment
- Assist in lead generation and follow-up activities.
- Collaborate with sales teams to ensure proper communication of product/service features and benefits.
- To actively seek out new clients and to agree best possible rate structures.
- To be familiar with outside factors that may affect the hotels business including competitor rates and availability, new businesses coming into market.
- Seek partnership and joint promotions with credit card companies, magazines, airlines, websites, mobile networks and business association.
- Track and analyze sales performance metrics.
Event Planning
- Organize and coordinate trade shows, golf days conferences, and other events to promote the company’s products/services.
- Be the hotel representative in both internal and external functions and events.
Reporting and Analysis
- Generate regular reports on key performance indicators (KPIs) for both sales and marketing teams
- Analyze data to identify trends and areas for improvement
- Monitor Marketing costs monthly and generate report
Others
- Ensure timely generation of LPO’s and correct invoicing of all items ordered.
- Any other job assigned by the management.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Hospitality Management, Business Administration, or related field.
- Previous experience in sales, marketing, or hospitality industry preferred.
- Strong interpersonal and communication skills with the ability to build rapport with clients and colleagues.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with digital marketing tools and platforms.
- Excellent organizational skills with the ability to prioritize tasks and manage time effectively.
- Detail-oriented mindset with a creative flair for developing compelling marketing materials.
- Ability to work independently as well as part of a team in a fast-paced environment.
- Flexibility to adapt to changing priorities and business needs.
- Knowledge of hotel operations and industry trends is a plus.
- Willingness to work evenings, weekends, and holidays as required.
